Content-Sutra

Nonprofits fight for causes that improve people’s lives. They rely heavily on donations and grants to win in these battles.

Some causes generate disproportionate amounts of donations. Like 9/11, Hurricane Katrina, and the 2015 Nepal earthquake. But most nonprofits find it tough to raise donations consistently for causes like eradicating hunger and poverty, rehabilitating disaster-struck areas, and educating the underprivileged.… Read more

A good landing page contains many elements: a focused Call to Action (CTA), a compelling image, an attractive template. These elements comprise its design.

But design is not just how a product looks and feels like. It’s how it works.… Read more

In October 1987, Paul O’Neill stepped on the stage in the ballroom of a posh Manhattan hotel. This was the first time Wall Street investors and stock analysts would interact with him since he became the CEO of Aluminum Corporation of America (Alcoa).… Read more

“The best marketing strategy is to care.” — Gary Vee

While earning her master’s degree, conservation biologist Dr. Leelah Hazzah lived in Kenya, where she began to witness the rapid decline of African lions. In the last six decades, their numbers had nosedived from over half a million to less than 30,000 in Africa.… Read more