Author: Vishal Kataria

Lowest Price Can Never Be A USP

lowest price is not an example of a usp for a business

Three years ago, I was negotiating a content writing project with a client. I had worked with them before and presented good results.

I proposed a fee. The client instantly responded with a single-line email that read, “This is too expensive.”

The earlier me would’ve halved his fees instantly. … Read more