Author: Vishal Kataria

The basic purpose of a business is to create a customer. The higher purpose is to create a repeat customer, Jason Jordan wrote. Repeat customers fall squarely in the category of Things a Company Wants.

Ironically, customers also fall squarely in the category of Things a Company Fears.… Read more

The current lockdown has added new problems to our work (as if we didn’t have enough already).

One of them is Zoom fatigue, a term for the exhaustion people feel due to incessant video-conferencing on Zoom, Skype, or Google Hangout.… Read more

One of the thousands of timeless Indian mythological stories goes like this:

One day, Narada muni visited Lord Vishnu’s abode at Vaikuntha. “Why is Garuda’s (Vishnu’s eagle) statue outside your temple?,” he asked. “Am I not your biggest devotee?”

Before Vishnu could respond, they heard a loud crash outside.… Read more

Companies try all kinds of things to make their people creative.

They ask people to switch off their left brains during meetings. (Can we actually do that?)

They hire innovation consultants who rattle off buzzwords like user-centric innovation, mass collaboration and crowdsourcing.… Read more