Imagine a product that promises to do everything for you. You don’t even have to lift a finger. Wouldn’t you love it?
Apparently not. At least that’s what the companies that invented the cake mix discovered.
One of the thousands of timeless Indian mythological stories goes like this:
One day, Narada muni visited Lord Vishnu’s abode at Vaikuntha. “Why is Garuda’s (Vishnu’s eagle) statue outside your temple?,” he asked. “Am I not your biggest devotee?”
Before Vishnu could respond, they heard a loud crash outside.… Read more
Companies try all kinds of things to make their people creative.
They ask people to switch off their left brains during meetings. (Can we actually do that?)
They hire innovation consultants who rattle off buzzwords like user-centric innovation, mass collaboration and crowdsourcing.… Read more