Greek mythology talks about Elysium, the paradise where everyone is happy and indulges in what they enjoy.
For businesses and brands, this Elysium is an environment where revenue and profits flow freely, growth is predictable, and peace of mind is the norm.… Read more
In his bestselling book How to Win Friends and Influence People, Dale Carnegie wrote:
“People are not interested in you. They are not interested in me. They are interested in themselves — morning, noon and after dinner.”
Decades later, this still remains a primal truth.… Read more
Organizational culture.
Thought leadership.
Business strategy
These terms have become corporate jargon. Everyone talks about them, but few understand them.
Content marketing is another term that belongs to this list.
Since online is the place to be, businesses and brands dive into content marketing.… Read more